He took a leap of faith and after 8 years has curated a dedicated marketing team that is now A-List Me. His focus is on providing e-commerce brands value by working with influencers. He has helped thousands of brands accomplish their goals and exceed expectations! We have several tools in place to accelerate influencer campaign planning.
One of my favorites is ClickUp. With ClickUp we can easily share influencer data with our clients. This allows our brand partners to launch campaigns on a tight deadline. In house marketing can be quite expensive, our systems increase efficiency while reducing costs - saving our clients time and money! Influencer marketing is growing rapidly. The value of this industry doubled between and To break it down: user generated content UGC performs best because audiences relate to influencers.
Influencers build strong relationships with their followers creating a loyal community. This is why influencer marketing works better than other paid advertisements.
Influencers know their brand and content better than anyone else. It's often beneficial for brands to give influencers creative space to create their own ad-copy. They know how to communicate with their followers. The copy should feel organic which will lead to increased brand awareness, website traffic and sales conversions. We have completed several successful campaigns for them in which we used influencers to.
He assists businesses develop and execute marketing strategy, influencer marketing, and social selling initiatives on social media.
Fluent in Japanese and Mandarin Chinese he is a frequent guest speaker on digital media across the globe and teaches digital media to executives at Rutgers University, the Irish Management Institute Ireland , and the University of Jyvaskyla Finland. This means that the marketing industry needs a lot more data scientists but also needs to be better at listening and conversing on social media where most public conversations about the brand occurs.
Similar to how social media marketing ROI was difficult for many companies to measure before the appearance of Paid Social companies will need to realize that customer experience marketing is a necessity in order to thrive in today's increasingly difficult market and find different ways to measure the ROI of their efforts there.
The scientific part will be about having a completely data-driven approach to marketing which includes a greater share of marketing automation. On the other artistic side you have the exact opposite, where the "art" group of marketing will have to become better storytellers with the content they create and how they engage with social media users as well as influencers. Channels are always going to change, and it's impossible to know the exact platforms that will be dominant in 10 years, but you can look toward trends: machine learning, chat marketing channels and personalization.
The smart marketer today will be investing in their training and capabilities where these opportunities lie. Then no matter what channels are available, they will have experience testing and designing funnels.
Developing effective chat automation or building chatbots is the biggest adjustment that marketers need to make right now. Other technological shifts like adapting strategy to AI, is actually not as big of an adjustment; most businesses will be able to follow the old standard ways of marketing for what the customer needs and create great content in order to optimize machine learning that is heavily weighted toward user interaction signals.
Add Facebook Messenger ads to the marketing funnel for instant lead capture at a fraction of the cost per click and 10X the ROAS of traditional Facebook ads with traffic or conversion objectives. While she does hold degrees in the fields of Management Communications, Organizational Behavior, Administration and Marketing, she credits most of her learning about inspiring change to her 13 years as a Weight Watchers leader. People need to connect to brand and business emotionally, and marketing automation which seems to be all the buzz nowadays is still lagging behind.
Technologically we are moving forward, speeding things up, connecting from all over the world. AI is essentially the culmination of both, and the better we get at that on the technological side, the more our marketing efforts will pay off.
My method is just my unique way of helping people tell the story of their big ideas. As a keynote speaker and evangelist on leadership, culture, and marketing, he help companies reach, engage, and convert new customers through employee engagement and storytelling.
Today, he is the CEO of Marketing Insider Group, helping brands to create content that converts and delivering presentations that connect at events all over the world.
I even like to say that "marketing has a marketing problem" because ask most people what marketing is and they will say ads. And who likes ads interrupting their favorite content? Those companies decided they didn't need what we used to think of as marketing. But I learned in college that marketing is supposed to be a 2-way conversation between a company and it's customers.
But what executives see their marketers as the ones driving conversations with customers? Marketing leaders need to learn to explain to the business side that marketing is strategic, and adds value to the organization in a measurable way. Run the ads. By , effective marketers will be telling stories of real people, by real people, of real human challenges. We will be activating our customers, our partners, and mostly our employees to serve as brand storytellers.
Then technology will tell us what works, where we need to promote that content, and how to generate business from the engagement. But I believe that most organizations don't answer their customers' questions or tell authentic stories. It's the natural instinct of the business to want to promote itself.
But that doesn't work anymore. We help our clients to focus on customer value by answering their most basic questions. We help them to rank for the "pain point" keywords that their customers are using when they search for answers. Brian Honigman is the owner of Honigman Media, a marketing consultancy based in Philadelphia. Through speaking, leading marketing trainings and workshops, coaching, strategy consulting and writing, He teach leaders how to drive business value from content marketing, social media, SEO and career development.
He is also the adjunct Professor at NYU. With a clear plan behind their programming, it's easier for a marketer to work towards the right goals for their organization, account for potential challenges, optimize for the right opportunities, and adjust to handle any issues that may arise.
Marketing programs that are guided by a defined strategy, instead of an impulse or simply following the lead of others, can help an organization better position itself as a distinct, meaningful, and supportive voice in their industry.
Having both ensures that regardless of what channels, techniques, and technology become popular or disappear into obscurity, it'll be easier for your business to adapt and continue to reach its customers. It's common to get caught up following industry standards and duplicating what others are doing to reach customers, leading to less effective marketing. But with my support, it's more impactful to develop your own unique strategy that addresses the distinctive qualities of your organization and caters to the particular needs of your customer base.
David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. In his spare time he surfs and travels around the world for great live music. People are going to be most invested in that which creates a sense of intimacy, warmth, and shared meaning in a world that would otherwise relegate them to a statistic.
The relationship we build with our customers is more important than the products and services we sell them. I call this a fanocracy. But those who apply the strategies in Fanocracy are more likely to dominate their categories. They are more forthright, helpful and transparent. They create new experiences by turning customers into like-minded, enthusiastic fans. We are moving into an era that prizes people over products. They hate ads that interrupt their lives.
They hate sales pitches from adverstisers. And they hate the inauthenticity of the whole approach. The first is to make the marketing campaigns more engaging.
The second is to make the campaigns human and humane. And the third is to try to make their campaigns ubiquitous. If consumers are going to push back against marketing, then marketers will have to figure out ways to be part of the consumers life, rather than just interrupting it. Tamar is a Bestselling Author and operations Leader. She has had a very diverse career working in system administration, private investigating, marketing strategist, sales, negotiatiator and so much more.
She titles herself a "generalist," with a knack for operations or a "professional hustler". The reason is simple: marketing is all about company awareness through broadcasts, creative storytelling, etc. But it's not as relationship-driven as the customer support experience. Therefore, it's imperative that marketing and customer experience work a lot more closely together, because a happy customer is a marketing vehicle, and you want your customers to tell the proper story.
I believe that it's a slow and steady evolution, but marketing in should see a lot more cohesiveness in that respect. This is not your typical marketing these days, because marketing works independently. Here's a basic example, but just this past week, I saw an ad for a product on Facebook that I was genuinely interested in. I reached out to the company on Facebook with some questions and heard nothing.
Four days later, I decided to follow up with the company in their standard communications channel, which is email support, explaining that they need to maintain a presence where their customers are, especially if they're advertising! Their response was "this is our standard support channel, not Facebook. You need to engage where your customers are.
There's no excuse. But that's the obvious part. The less obvious part is that the tone of your communications can't be old-school, can't be formal, and can't be dismissive.
If you want to gain and most importantly, retain customers, you make every single effort to communicate with them in the right way, where it can't bite you in the behind. For more than 25 years, Robert has helped marketers tell their story more effectively through digital media. As the Founder of The Content Advisory, Robert has worked with more than companies, including 15 of the Fortune Robert is also the author of three books, and the host of two podcasts. It will be planned and managed much like a media organization works today.
This is where we bring a unique approach. Mastering content strategy is not simply a creative, governance, or technological challenge.
It is both emotional and logical. It is a cultural shift. An intelligent content strategy evolves the way business teams create, collaborate, and collect insight on every communication. At TCA we are a consulting and education firm, helping to bridge the art and science of strategic content for the modern business. Ann also specialize in SEOs and social media marketing.
It's already changing the marketing industry dramatically. The world is moving in a pretty scary direction: These days machines interact with brands on a regular basis.
Machines can now call and schedule an appointment at a nearby business. Machines can perform web searches and select search results. Machines can plan your future shopping lists and remind you what you may have missed adding to cart. There are many more tools that teach businesses how to interact and better understand machines but these two are the easiest to start with. I tend to never look that far!
But I think these tactics will be essential: Creating voice-operated websites. Imagine people using your site without ever needing to type anything. Using the navigation, adding things to cart, giving voice commands, etc.
In the future there will be less typing and more voice interaction. Searching by voice and video. There are already traces of that with Google Lenses but there will be even more. It will be enough to show a cute dress to your iPhone for it to find it on your site to buy. Becoming part of the brand.
If you are not a huge brand, become part one. Being part of Amazon, Google Shopping and eBay algorithms means occasional brand discovery now. It's going to be your survival in the future. Consumers use traditional search less and less. If they want to buy anything, they head straight to Amazon and find products there. And it's going to be only worse. As these guys are collecting their users' data and serving their customers what they want even before they know they wanted it.
You will have to get your products there. Whether it's a well-known brand with a large following, or a an enthusiastic newbie with lots of ideas - there should be a way for everyone to get heard.
Therefore, project after project, I come up with ideas on how to connect people in a most meaningful way without having them spend years building their following or reputation. For example, MyBlogU allows anyone to contribute to expert interview and share ideas which then will be published one someone's blogs. And Viral Content Bee allows any website - big or small - to put their content in front of eager social media users who will be encouraged to share high-quality relevant content to their social media feeds.
Both the projects connect people based on mutual benefit. It's the power of collaboration I am a huge advocate of. Deirdre is the CEO of Pure Performance Communications has been in PR and marketing for over 25 years helping senior executives in mid-size to large organizations communicate to their stakeholders.
She is a communications strategist and has worked with clients on many different types of communication programs, including executive communications and thought leadership, image and reputation management, crisis communications, media relations, PR 2. With artificial intelligence and marketing automation, consumers want to trust brands with their personal data.
A big part of this process is communication transparency, good judgment and ethical practices surrounding how companies collect, use and secure the data. Many companies may be looking at ethics as something that comes out of the communications or PR department. Every business must define how it wants to show up to gain the trust of its customers. One breach is all it takes to put trust and credibility in question.
Yet, human capital and emotional intelligence are still critical elements in building your business relationships. Sure, machines can make the process faster and customers appreciate quick and targeted information as well as the expedited service.
Yet, you still need to place an emphasis on the value of the human relationship. They require higher Emotional Quotient EQ , especially when negative issues and less than pleasant experiences surface. However, what truly separates us from the machine is our ability to build genuine relationships, use our intuition, show compassion and create trusted environments through real understanding. Genuine relationships require the ability to FEEL or face Fears , engage with Empathy , use Ethics and good judgment and to unleash the Love for your brand.
Months of research have uncovered the high expectation Millennials have surrounding communication and the type of interactions they would like to have with their brands and company leaders. Unfortunately, Millennials are less than satisfied with the way business leaders are sharing information.
Research has also pointed out how Millennials find communication, especially on social media, to be disingenuous, unethical, and lacking compassion. As a result, our strategy for clients includes a FEEL First approach to bring humanity, empathy, ethics, and passion back into communication. FEEL is the bridge that closes the gap between different generations that need to improve in the relationship and trust building department. As an independent digital marketing consultant and in collaboration with select marketing agencies, Tom helps B2B clients increase their visibility and business success online.
It's not unusual for buyers to receive the same "introductory" email from a company or individual several times -- even AFTER responding. That makes marketers look incompetent and erodes brand trust. Automation is most valuable for improving efficiency at top-of-funnel marketing.
But it must be used carefully in order to help move buyers to the next stage, rather than being obviously inauthentic and driving them away. Books like The Perfection of Marketing and Dan Martell's videos apply a broader framework to the practice of marketing.
Those types of models can be very helpful, though only to a point. Marketing is still fundamentally a creative activity - and has to be managed as such. Data is important but it can't answer every question or solve every problem. Just as an example, Facebook has possibly the largest trove of data, best analytical tools, and the biggest team of any marketing organization, yet it still routinely bombards users with irrelevant ads, pointless alerts, and nonsensical event notifications.
Competence is the simpler though not always easy hurdle to overcome, it's basically just "can you solve my problem"? It's about product features and functions, but also about demonstrating that you really understand the customer's problems and speak their language. Trust is tougher.
It involves case studies, customer testimonials, social media engagement, in some cases industry certifications, and influencer marketing. I help clients understand, navigate, and optimize those processes. Joe's on a mission to make SEO easy, fun and profitable.
It needs to feel like it was written not just for your target audience but for the person reading it. Marketing needs to become and stay more personal. Although that can help, true marketing starts with having a product that people want and offering it at the right time.
Now, image your target market is flowing down a river and they are going in one direction. In , smart marketing will align market research and product design to position itself to where the market is heading. People are results driven and short of time. My courses focus on moving my students from where they are now to where they want to be and in the fewest number of steps.
I do this through engaging videos and frameworks that are easy and clear to follow. He's been active in SEO since , and works with a wide range of clients - from micro-businesses to the world's largest media brands. Barry enjoys sharing his knowledge and experience with the industry; he regularly speaks at digital conferences around the world, delivers annual guest lectures for several universities, and is chief editor at the popular European marketing blog State of Digital.
There doesn't seem to be a lot of overlap between those two approaches, and that needs to change. The best campaigns take what data has to offer and combine it with creative thinking to make something unique and exciting. Creativity in marketing needs data to keep it honest and accountable, and data in marketing needs creativity to make it human and be able to reach people.
Combining the best of both worlds will be something the industry needs to figure out if it wants to stay relevant in the future. In , almost all marketing will be focused on a brand's space on a third-party platform like Google, Facebook, Apple, and Amazon. Rather than build your own properties and trying to grow an audience, brands need to find ways to maximise their visibility on these rented platforms because that's where all their customers will be.
I believe in that marketers will increasingly focus on generating and optimising data feeds for these third party platforms for maximum visibility.
These feeds will contain things like product data, blog content, voice search answers, and even web components that tie in to the main platforms' systems.
From basic Amazon product feeds to AMP webpages and structured data, marketing in the near future will be all about integrating your data with the big platforms. So for every client I want to do the best work possible, delivering as much value as I can. It takes years to build a good reputation but only one wrong project to destroy it, so I treat every client as a precious commodity that needs to feel truly appreciated and valued as a business. I don't think that's particularly unique or innovative, but this approach has certainly done well for me.
He has been a Board Director himself for over 40 years and first started placing Non-Executive Directors over 25 years ago. John founded and ran six of his own businesses including a Management Consultancy for 10 years, a Corporate Finance offering for 10 years and a mid-sized Digital Agency for another 10 years.
I believe this trend will continue and the key to it all will be a marketing strategy which will replace digital tactics as the main driver of success. Strategic thinking is something that can be taught but it requires a certain type of mind that can unpick a knotted ball of string, analyse the threads and then put them back together in a better order to get better results. Many are trained in strategy.
Most have grey hairs, some have none. What they all have is experience. Andrew and Pete are international keynote speakers, authors and YouTubers. They are a multi award winning business duo who help business owners scale their business so they can stop swapping time for money. Put customer trust and loyalty at the forefront of your marketing strategy.
We think we can all apply that to too if you catch our drift. We combine creative thinking and logical decision making, which we think are the 2 key ingredients of any marketing campaign. The first step is to work out what to STOP doing. So much marketing is done for the sake of doing it. We help our clients work out what to stop, giving them time back to make better, more creative decisions.
Futurist Keynote Speaker and former IBM Global Managing Partner, Andrew Grill is a top-rated presenter and commentator on issues around digital disruption, social selling, the workplace of the future, emerging technologies such as blockchain and artificial intelligence, digital diversity, personal branding, and employee advocacy.
Andrew has developed an important and relevant niche as The Practical Futurist. He speaks to and consults for organisations world-wide to develop their strategy in a world rife with digital disruption. Our agents will become the gatekeepers and use AI to screen which advertisers get through and which are blocked.
This is likely to turn traditional advertising as we know it on its head for all the right reasons and hand control back to the consumer. A true value exchange will exist as consumers will demand a fair value exchange in how their data is used and advertisers will have to respond in a dynamic way.
Keeping tabs on the individual, dynamic deals negotiated by digital agents will fundamentally change the discipline of marketing as we know it. Having a very broad cross-industry approach to innovation I try out anything new in order for me to be able to explain it to clients and understand how it might disrupt a business or entire industry.
My c-suite clients have learned to expect a completely unbiased and hype-free view of a disrupted world. Adrian has over 20 years of experience in building and developing companies and has mentored 30 tech-start-up companies since He has also tutored over 10, students in his online and offline marketing and business courses for the past 6 years.
Some of his marketing skills include: marketing strategies, product and startup launch strategies. While the technology will massively evolve in the next years at the highest rate the Planet Earth has ever witnessed, our core structure as human beings with our minds and bodies will remain mostly the same. This could only change if the chip implants will become mainstream but until that moment I don't see any modifications in how our mind operates.
People have the same emotions, fears and triggers that make them do something like our ancestors had, just that the context of manifestation evolves.
We, as marketers, once we create an ideal customer profile for a certain product or service will know more than a person who fits the profile knows about himself or herself. We will know on average the problems keep them up at night, the discussions running in their heads, the triggers that will make them add the card to checkout to make a purchase or to make the call to place an order. We will also know the hooks that will make them pay attention to our social media posts when they browse the social media feeds, the stories that will make them read more and definitely the offers to convert as many of them from prospects to leads and buyers.
The technology makes very easy to reach these ideal customers and with such power also comes great responsibility and I believe that here will have to happen the most dramatic change.
If we can create the systems and strategies to sell everything we want to our target market we would have to be very careful and add as much value to our customers so once the sales are made the products and services offered to improve their lives and not the opposite. Both ethical and unethical companies, products and services bid for the same customers and usually the sales are made based on the pitch and not all the time the quality of the purchase.
The act of buying is followed by fulfillment or lack of it for the promise made at the moment when the payment changed hands between the client and the seller.
While my desire is that my creativity never be replaced by a robot : I see the marketing shifting towards the best mediums where the clients and the potential clients are digesting the information. Now video, chatbots, and voice are slowly taking over. By I expect new mediums to arise, new platforms to make current highly successful ones obsolete and the personalization of messages and experiences to reach levels we don't even have ideas about nowadays.
It is very easy today to create a marketing campaign - there are tons of tools and resources available. What is not easy is to create or to grow sustainable a business using ethical marketing strategies, tools, and tactics.
Marketing is like a habit, it is not a one-time event, it has to be a persistent activity, trying a lot of things, pushing what is working and pivot from what is not working. A client in my case is always buying not the marketing consulting or service themselves but the value added by marketing in the business which has to be easily trackable and measurable.
Justin Pearse is partner at communications agency Bluestripe Media. He has worked in the digital media industry for over twenty years, with roles spanning journalism, branded content and PR.
He founded and ran the award-winning Drum Studios, the branded content arm of The Drum, before joining Digiday to launch its creative content agency Custom in Europe. Previous to the Drum, Justin spent two years as Associate Director at content, community and communications agency Bite. AI is already making a huge impact in areas such as programmatic advertising and is fast creeping into the more creative areas of marketing where human beings were once thought the only ones capable.
Through the clients we work for and the readers that visit New Digital Age. We call these influencers disruptive because each one of these rockstars tells their unique story in a way that engages people and changes businesses for the best. They are disruptive not because they swim against the stream though some of them certainly do! We aren't an agency, nor are we a platform. No, not the syrup. But yes, just as sweet. Want to climb the corporate ladder, impress your superiors, or scale your business?
Michael is leading Ladder's growth in New York and in London, and combines strategic thinking, with performance marketing and tech. Follow him on social media and discover how his tricks of the trade can be yours - enabling you to climb the ranks and achieve the highly-coveted status of digital marketing expert.
Because of the UK's historical significance in the marketing industry, we have a tonne of veteran traditional marketers who are fantastic at creative but out of their depths when it comes to digital channels. Unfortunately to date they have largely seen tech and data as a threat to be criticized and rejected, rather than another source of creative ideas.
At the same time we have a new crop of digital marketers who are amazing at data and technology, but are either ignoring or slowly rediscovering marketing concepts that were already solved problems 60 years ago - that does nothing for their credibility and opens them up to criticism from the traditional marketing crowd. The best marketers from both sides will learn to respect and learn from each other because the best performing campaigns come from both creative and analytical disciplines interacting together in interesting new ways.
A lot more of the planning process will be automated - rather than relying on excel spreadsheets and memory of what worked before, instead machine learning algorithms will surface opportunities and make recommendations. That will free up marketers to really be more creative to find novel ways to capitalize on the opportunities. There will also be more predictive tools available - imagine being able to run your ideas through a system that helps predict with relative certainty which ones are most likely to cause the desired impact.
With most marketing fully digitized every campaign will be accessible programmatically like Facebook and Google ads are now- from TV ads to radio and even offline billboards. That said most optimization will be automated so the real lever to pull will be creative - whichever brand comes up with the most novel and engaging creative through a combination of emotion and data will win the market.
We live in both worlds, creative and data. I studied Economics, learned to code and spent most of my career in digital performance marketing, but our agency was born out of BBH, one of the world's leading creative agencies. Over the years we've found that the best creative drives order of magnitude effects on performance and that data and technology don't stifle creativity they unleash it.
We have a data-driven agile approach at our core, but unlike most performance marketers we actually respect the creative process and know that most 'modern' marketing techniques have actually been in practice for years under different names.
We're also a little different in that we actually work on early stage startups and can keep up with the best of them - when we work with more mature businesses they're astounded by our speed and efficiency, because most agencies don't touch startups and therefore operate at enterprise level speed. Other than that I was recently told by a client "all agencies are crap so you should choose the one you like" - so read our blog and see if you like us!
If the intricacies of social media and content marketing leave you feeling lost in translation, you're not alone. But don't worry, Andrew is the digital translator who is ready and willing to help you understand the field and succeed.
Andrew delivers keynote speeches and training workshops that help businesses translate digital language into action for clients in multiple sectors. Marketing has been split in 2 areas recently: Brand and Data. Both are important but it seems like organisations are more focused on the data side of marketing.
If this is the case then I think marketers need to have more of a business development mind about them. Understanding the sales process from awareness to relationships with existing customers is important. Marketers also need to be able to speak with confidence and influence other members of staff including senior management and sales.
Marketers do a vital job and we should shout about it and get people to respect what we do. This will sound crazy but bare with me. I have been working full time in digital marketing since and over the last 18 years I can honestly say nothing has changed professionally. All businesses still need something to sell, someone to sell it to and somewhere to sell it As a trainer who teaches organisations to not just go through a digital transformation but how to continue working in this space, I focus on traditional business objectives and add a digital lens across them as that is where I see most organisations struggling.
Marketing has become a lot more data-driven, which has its advantages and disadvantages. Even though data is key as well as tech I do hope marketers have a focus on the behaviour aspect as well and remember the human aspect.
Tech comes and goes quickly but changes in habits can take longer and marketers need to be careful not to forget this. Jonathan is the "muscleman" you want training your brand to excel in the field of social media. As a leading social media influencer and expert, he is passionate about helping train small businesses and charities in the UK, and runs The SocialMediaDaily show on a daily basis.
In , Jonathan co-founded Laptop Friday, which brings freelancers and solopreneurs together for coworking and networking purposes. The event runs weekly in Cheltenham and Gloucester - be there or be square! The customer is at the heart of marketing and yet with the rise of automation and AI, this is sometimes forgotten.
The dramatic change that the industry should go through is to truly put the customer first and to focus on giving them a great experience. So at the start of the marketing process there should be greater market research to really understand what the customer wants and what problems and issues they have that the product or service can resolve. During the sales process, conversation and engagement with prospects should be paramount and personalised as much as possible. It's still the case that many businesses talk at prospects rather than with them.
Once the sale has been made, marketing shouldn't come to an end although in many cases it does. Existing customers can refer new customers and they can buy again or upgrade so conversation, engagement and where appropriate support needs to continue.
In summary, the customer should be at the forefront in the marketing strategy, not the business or the product. Planning and management will be areas where AI will play a huge approach.
For example, CRM, content planning and data analysis are areas were AI can improve quality and reduce manual resources. My unique approach is to put my clients first and always be available to answer one-off questions and solve problems. In fact, I do this for non-clients too.
I keep on top of the latest trends and new features of social networks to help keep my clients ahead of the game. Teresa is a positively disruptive influencer who was successfully turned the science of marketing into a vertiable art form. She is one of the UK's leading social media marketing experts, with over 15 years of experience in the field. She has been featured in content on leading platforms, including Social Media Examiner, Social Day, Atomic and others, the direct result of her knowledge, experience, expertise and artful presence online.
As the world moves more online, marketers are given amazing opportunities to make the customer journey and sales process more tailored and personal to each customer. We will be able to integrate slick automation processes with personal interaction through things like video messaging and voice messaging. Businesses should focus more on understanding their customers, building a community and loving them, rather than chasing follower numbers of social media.
Marketing planning will be very customer focused and I see functions merging into similar roles and using platforms for multiple reasons.
Such as the sales, marketing and customer services roles working closer together and all being part of the customer journey which will become the focus rather than the business areas. Platforms such as messenger will be used by all departments of the business and through them you may experience sales, marketing and customer services.
Having been in Marketing for 15 years and also embracing new strategies I feel there is a unique approach to balance the both. To use foundation principles with new technology and platforms. Mark is the "KPI Guy" who sparks growth in any brand he comes into contact with. We target two segments in this sample marketing plan: mobile game users and organizations that want to reach them. In both of these segments, customers are computer and mobile phone savvy and enjoy creative experiences.
There are two types of customers that define the demographics of mobile gamers: teens including pre-teens and young adults. For the purposes of this marketing plan example, we include teenagers age 18 and above as young adults. The primary difference between the two demographic segments is who provides the money for game purchases.
Games are available via instant download on their appropriate mobile platform i. There is one type of customer who purchases custom mobile game development services: VP of Marketing or Chief Marketing Officer.
Their intent is to promote their brand and products to the demographic that overlaps with mobile game users. Our strategy in this marketing plan example focuses on developing an initial set of libraries containing game attributes that are combined to create new games. Once we launch our first set of games, we will stay in touch with our customers via social media and email marketing.
After creating these libraries and games, we will be able to market fast-turnaround consulting services to organizations who would like their own promotional games. Our mobile games have a timely connection to current news events. We release new games within two weeks of major news stories.
For example, if a politician is involved in a scandal, we can leverage one of our current game architectures and customize it with the names of people involved in the scandal. We can even make a comical interactive spoof out of events. If a celebrity makes a foolish comment, we can quickly create a game that pokes fun at the celebrity.
The mobile game user market enjoys interacting with games that give them a sense of power and excitement, allowing them to live vicariously through the game. Mobile game users get tired of games quickly and are constantly looking for new games to play.
With the plethora of news events always in circulation, we will target the news media. The goal here is to get the media to discuss games related to the stories they are covering. Our games relate to stories covered by media outlets who target the same demographic as we do. The users in this segment also have limited financial capacity.
Teens typically get their money to make game purchases from their parents. This money comes from gifts or allowances, or from low paying jobs.
Older teens and young adults also have limited financial capacity. Yet they choose to spend part of their disposable income on games as one of their sources of entertainment. Very frequently, these customers talk to each other about which games they enjoy.
These dialogs include strategies for playing and winning. They also participate in online forums and discussion groups to gather tips and other information to help them play or to find new challenges. We intend to offer this public setting so customers can upload their score to our website for each game. As a result, the word of mouth potential for timely games is explosive. One of the obstacles we have to overcome is the speed with which Apple approves applications for downloading.
This is important since our games have a time-sensitive nature to them. They will be popular only as long as a news story is in circulation. We expect Android usage to surpass the iPhone in the number of applications downloaded. This also eliminates the need for review and allows us to post new applications quickly.
As more applications come out for this device, it will gain market share. We want to be positioned so that we provide excellent games for this community. There are many mobile game developers. However, few are actual companies. Most games are developed by one person who does not have the marketing savvy to integrate advertising sponsorships into their games as we have outlined in this sample marketing plan.
Our unique twist on the types of games is also an advantage. This means that we will not have to spend as much time and energy thinking of the game themes. The news of the day will provide that fodder so our efforts can be concentrated on developing that real-life story into a game. We will leverage social media and word of mouth for the vast majority of our marketing using platforms such as Twitter, Facebook, Snapchat and Instagram.
These platforms are widely used by the customers in our demographic market. We will make announcements via regular posts and updates to our pages on these social platforms.
The newsworthy component of our mobile games also makes it enticing for traditional media to publicize a game that is related to a trending news story. We will use our email marketing list to send alerts when we release new games. We have segmented our email list so that we can send appropriate emails to media and different ones to actual gamers, our customers.
There are many benefits of using social media to market our small business. Each of our postings to social media sites will include a trackable link. We need to know how many people click on each post. Using online tools like link redirectors i. We will also include trackable links within our email marketing messages. Those who click to find more information about a game will be directed to landing pages. These are web pages containing more information about a specific game, including details and links to download the games.
We will optimize these landing pages for search engines we have SEO, search engine optimization, expertise so that when Internet users search on various keywords, our pages will rank highly in their search results.
Our preferred SEO tool is SEMrush affiliate link , which provides in-depth keyword, search volume and ranking analysis. Using online analytics tools, we will be able to see how many people click on various links in our media campaigns to go to the landing pages and how many click to download each game.
However, online clicks cannot track users who use their mobile phone to download the apps directly, which may comprise the bulk of our downloads.
For those, tracking of downloads is provided by the platform such as Appstore. Mobile game users consist of young people. Since the youth and young adult demographic is so large, it is also very lucrative. There are countless products targeting this demographic, from soda manufacturers to clothing designers to hair product companies.
This segment can also consist of recruiters, which can be for military service or other jobs. PDF book download Get the complete book. Featured Marketing Plan Categories Choose a marketing plan from our most popular industries. Retail and Online Stores Market your clothing store, consignment shop, e-commerce startup, gift shop, eBay store, etsy shop, etc [ Marketing Plan Categories Choose from a wide variety of industries.
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