Akio morita ebook

Made in Japan Akio Morita. Donate this book to the Internet Archive library. If you own this book, you can mail it to our address below. Borrow Listen. Want to Read. Download for print-disabled. Check nearby libraries Library. Share this book Facebook. Last edited by ImportBot. August 12, History. An edition of Made in Japan This edition was published in by Dutton in New York.

Written in English — pages. Not in Library. I guess I could have opted for an ebook version but I kinda like having the real hardcopy. Sony was the first company to list on an American stock exchange - the NYSE, which was a big deal for the company at the time. So it can hardly be a testament to Sony today however does contain some fascinating ideas which can be applied to a modern world.

These organisations are ultimately very different, particularly around their core funding difference between a publicly-funded government agency and a publicly-listed company. Morita goes to great lengths to describe the cultural differences between Japan and America, but the standout fact for me was that People in Japan, during the time of growth for Sony, would join companies after graduating and stay there until retirement. That seems so different to how people in the West seem to be constantly on the move, jumping from role to role in order to step up the ladder or to engineer a payrise.

In the book, there is a strong emphasis on creating a healthy relationship between managers and their employees, which would entail a lot of harmonising as I can imagine. Morita says that success for companies comes from a shared sense of fate amongst managers and employees. This trickles down to the youngest recruit on the staff.

Morita says the fate of the business is in the hands of the youngest member on the payroll! Morita would personally address and meet all of the new graduates as they come into the Sony corporation.

Two things stood out to me in how he imparts his wisdom on the new recruits:. When you go to school, you pay tuition to the school, but now this company is paying tuition to you, and while you are learning your job you are a burden and a load on the company. In the world of business, you face an examination each day, and you can gain not one hundred points but thousands of points, or only fifty points.

But in business, if you make a mistake you do not get a simple zero. If you make a mistake, it is always minus something and there is no limit to how far down you can go, so this could be a danger to the company.

There is much less chance and opportunity for real assessment and genuine feedback in the business world. Morita also talks a bit about labour unions.

People who are strong in leadership may become a union leader. These kinds of people are actually very interesting for companies because management is always looking for people with persuasive qualities who can make others want to cooperate with them.

It is quite clear from reading the book that Morita is not fearful of unions: far from it in fact. At the time of writing, there were 2 active unions which would have little impact when Morita compared the overall number of lost hours due to union activity in America, UK and Japan.

He starts a company and he hires personnel to realise his idea, but once he hires employees he must regard them as colleagues or helpers, not as tools for making profits. I will forgive the book since it was published in Instead of being able to change to another job, Morita brought in the ability of employee mobility within Sony.

The ability to move people from one role to another within an organisation has many benefits which were described in the book. The Product yielded a positive response during the post war in Japan, these made them to diversify into manufacturing of different parts like phonographs, small heating pads and a variety of other products.

He saw a tape recorder machine created by Ampex and using magnetic tape manufactured by Minnesota Mining and 3M, when he went to deliver the Mixing unit to Japan Broadcasting. He managed to bring the tape recorder to his factory, to give his workers live demonstration.

Except the company accountant, everyone liked the idea of going to manufacturing tape recorders. Main hurdle was the company knew nothing about how to manufacture Magnetic Tape.

So, Ibuka, Morita and Nobtoshi kihara made efforts to learn how to manufacture Magnetic tape. Initially they tried using Cellophane, but was rejected due to material can be stretched too easily distorting the sound.

They also tried using craft paper as the base onto which the magnetic coating was 2. Once they were able to source some better plastic material, they were then able to start producing magnetic tape of consistent quality and durability. The machine worked well, but nobody had clue about what the tape-recorder is and what could we do with it.

So Morita to sell the tape recorders, demonstrated one machine to the Japan supreme court, and they immediately bought 20 units since the stenographers were in short supply. They also added a smaller, sturdier unit for schools so they could add Japanese soundtracks onto the 16mm educational films being used, as a result Sales increased gradually.

Company got caught up in patent dispute around this time. The new tape recorders were built using an AC bias recording system, which was created and patented by Dr.

So Ibuka and Morita bought half ownership of patent in and they learned that the application filed for U. Sony won the three-year court battle, which was going on when the Balcom Trading Company of Tokyo imported some tape machines from U. For this to happen Morita went on tour to the United States and Europe in search of new ideas for their company, whereas Ibuka worked on developing high — frequency transistors which could finally be used to produce a compact, transistor radio.

Ibuka and Morita wanted to come up with a new name for their company. Since the English translation — Tokyo Telecommunications Engineering Company was not much better, it was decided to think of a completely new name. Due to the fact in Japanese. Sony released the first transistor radio in and its first small pocket transistor radio in Sony was continually being first to market with new innovations, such as transistor radio and first solid state TV set in Sony would take advantage of being first into the markets, where ad other manufacturers would sit back and see whether markets emerged for those products.

Most of Japanese companies tend to work through Japanese trading companies to develop international sales operations. But Morita decided Sony would set up its own sales offices being the first one to be established in New York. Morita slowly build up a network of trusted advisors who were familiar with the American business scene and who would could give a more likely suggestion on how to build a business there. To develop its own sales network and to act as a distributor for Sony products, they decided to form a U.

Subsidiary called Sony Corporation of America. In late , Sony corporation decided to raise equity funding in U. Sony also opened new showroom in Ginza district of Tokyo,where people could get familiar with Sony products without any sales pressure.